Our Story

"Why don’t we change the way sunglasses are made -- you know... make them better?"

We were started with the vision that the sunglasses industry could be something different.

There were enough cheap, generic plastic shades out there polluting our oceans. Maybe it was time for something sustainable, something eco-friendly and beautiful from start to finish.

The people agreed, and we met our 2012 Kickstarter goal in 3 days! 2500 days later the idea of sustainable eyewear seems to have taken root and grown like, well, bamboo!


Bamboo is naturally lightweight, strong, and antibacterial, ideal for something that rests on your face all day.

And growing bamboo is remarkably low impact: it takes less room, grows faster, and requires less replanting, fertilizer, and water. Despite this, bamboo forests produce more oxygen than traditional woods.

Bamboo can't quite do it all though and with the introduction of our watch collection, additional sustainable materials were needed. So we used bamboo where we could and balanced the natural beauty of its wood grain with sustainable Portuguese cork as well as recycled metals.


The concept of "fashion with a purpose" was a cornerstone of our founding philosophy and it remains central to the work we do today. We are determined to be a force for good, both for people and the planet.

For each and every product we sell, a portion of the sale will be donated to charities to help those in need. We ensure that every dollar spent here is a step towards a better world.

Our global charitable network is ever-growing, but here are a few highlights:

  • We're a proud member of 1% for the Planet.
  • We helped Optometry Giving Sight screen nearly 4 million people, deliver more than 27,000 pairs of glasses, and support 16 optical labs and 116 optometry students in 39 countries.
  • We’ve supported 12 microloans in 10 countries through Kiva.
  • We've helped Pencils of Promise change the lives of nearly 100,000 students. 
  • We're helping the Washington National Parks Fund to protect and nurture some of the most beautiful forests in the Pacific NorthWest. 
  • We offer all our customers the opportunity to help offset the environmental costs of shipping through our partnership with One Tree Planted. 



A 501 non-profit organization that allows people to lend money through the Internet to low-income entrepreneurs and students in over 80 countries. Their mission is "to connect people through lending to alleviate poverty”. 

Optometry Giving Sight

Is the only global fundraising initiative to prevent and reverse uncorrected refractive errors (the most common cause of bad vision). They do this by training eye care professionals, establishing vision centers and delivering eye care services to those in need. 

1% for the Planet

Is a network of like-minded businesses supporting the One Percent for the Planet mission to "build, support and activate an alliance of businesses financially committed to creating a healthy planet.

Pencils of Promise

Is a powerful force championing the idea of education for all. They establish educational programs and schools while working with the local infrastructure to ensure long term success. 

Washington's National Parks Fund

Is the official philanthropic partner of the beautiful Mount Rainier, North Cascades and Olympic National Parks.

One Tree Planted

Is a 501c3 company with a simple mission - Plant Trees. They help re-establish forests worldwide by working with local partners, and by following best ecological practices to ensure an 80-90% survival rate for the new plantings.